Video For SEO Ranking Is The New-Age Content formula
Video Fuses SEO Ranking on pages 10x faster today, thanks to the internet’s voracious appetite for active content. Google is literally favouring pages that host video content and boosting SEO ranking for that page only because video has been bringing life to written content.
We aren’t asking you to dismiss written content exactly, but what we are suggesting is that if you add video to your content strategy, it will complement your SEO ranking by two-fold. Have you been noticing a few blogs disguised as videos when you search for certain information? Those pages have optimized for video searches along with google searches for maximised results. 9/10 times you’ve probably clicked on these click-bait video impersonators only to realise they aren’t videos! But that’s how brilliant the search engine game is today!
How Does Google Rank Your Website?
The websites that Google ranks on the 1st page of its search results for any given search term are the ones that it considers relevant and useful. A good SEO consultant knows what the most important factors are some of which include:
-Keyword usage
-Site structure
-Site Speed
-Time spent on the site
-Number of inbound links
-Mobile usability
-And the latest addition Video
What Do Search Engines Have In Common?
Remember our blog on SEM In China that spoke about utilising Baidu’s products to stand out as Chinese website? Google follows the same principle. Baidu rewards Websites that use its products like Tongji, Baike, Zhidao with a higher ranking because it wants you to keep using its services. Similarly, when Google decided to purchase YouTube back in 2006, it predicted video success and that day has finally arrived. Internet users are drawn to video anything – be it videos of food, makeup, technology try-outs, tutorials, news etc.
When you upload a video on YouTube, you’re patronising Google’s adopted family member and that is when you earn your added brownie points with SEO ranking.
Here’s What Happens When You Add Videos To Your Content Strategy:
1. You Draw In More Inbound links
“Blog posts that include video content attract 3 times more inbound links than posts without videos”- SEOmoz. This gives Google a green signal on the inbound link radar and you’ll see your content gaining authority and ranking higher gradually.
2. Video Transcripts For Keywords
Most people just think of a video’s spoken words when transcripts are mentioned. However, video transcription could also include other parts of the audio, such as sound effects or music. Besides the audio track, a video transcription might include visual elements that help someone understand the video, such as gestures the speaker makes, or when an audience member raises their hand with a question. Reading a transcription should give you as much of the full video experience as possible—without actually watching the video.
Video transcripts are indexed by Google, highlighting keywords that link back to your company’s webpage. A transcription added in the description of the video provides more familiar content for Google to crawl.
3. Increases User Engagement on the website
Video makes people click on the play button, they click on the video’s CTA and also click on more information associated with the video. People spend 2.6 times more time on pages with videos.
4. Your Users Will Now Have A Visual Record Of Your Content
Google highly rewards websites that have frequent users engaging with the page. With videos, your users will have a more refreshed memory of your active content in their brains and will keep returning to the website or the channel which is a win-win situation for your business and Google.
Conclusion
It is important to note, however, that you provide quality content to the users and don’t just make videos because it is trending. Google pushes content that is unique and well-received by users, which is why you must focus on quality over quantity when you create your content strategy.
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