If you thought the pet industry was all about squeaky toys and kibble, think again. The pet industry has transformed into a creative playground where brands aren’t just selling products—they’re creating memorable experiences. Even brands not traditionally in the pet space are tapping into this thriving market. From influencer-driven campaigns to pet-friendly parties, let’s take a look at some of the most creative and engaging marketing campaigns targeting pet owners.

Storytelling that Pulls the Heartstrings (and Leashes)

Brands understand that pet owners don’t just want products; they want stories that make them feel good about caring for their furry companions.

霸王茶姬’s (Bawang Chaji) Pet-Friendly Campaign

霸王茶姬 (Bawang Chaji), a tea brand, launched its “Pet-Friendly Season” campaign, which featured adorable cat and dog-themed packaging. In addition to releasing limited-edition tea cups, the brand introduced pet-friendly buses that toured across major cities, creating special spaces where tea drinkers and their pets could relax together​.

 By aligning itself with the growing “pet economy,” Bawang Chaji tapped into the emotional connection between owners and their pets.

Pet Products That Delight Both Pets and Owners

Not only are pet-focused products booming, but other industries are getting involved by offering pet-centric products.

Pidan × 喜茶 (HeyTea) Collaboration

pidan, a pet lifestyle brand, collaborated with HeyTea to launch a special Children’s Day campaign designed for stray cats. The collaboration included a product line of cat accessories, including cat foot cups and outdoor shelters designed to improve the lives of stray cats. HeyTea’s first pet-friendly store also hosted events where customers could interact with and support the cause​.

Shake Shack × 电力宠物公司 (Power Pet)

Shake Shack joined forces with Power Pet to launch a limited-edition collection of pet products, including toys and accessories inspired by Shake Shack’s iconic food items. The launch event in Shanghai featured a party where pets and their owners could enjoy the new products together, creating a fun and engaging experience​.

Pet-Friendly Events and Celebrations

Pet owners are always looking for ways to celebrate and pamper their pets, and brands are taking note by organizing events that cater to both pets and their owners.

大宠爱’s (Zoetis) “汪的 LAND” Dog Party

Zoetis, through its 大宠爱 brand, hosted a massive dog party in collaboration with Tmall’s annual member day. The “汪的 LAND” event included dog-friendly play areas, photo booths, and activities where pet owners could enjoy a day out with their pets. This event not only promoted Zoetis’s pet health products but also created a joyful space for pet owners to bond with their pets​.

Holiland’s Pet Cakes

Holiland, a well-known bakery brand, entered the pet market by offering pet-friendly cakes. These cakes, designed for special pet occasions like birthdays, highlighted the trend of “humanizing” pets and making them a central part of family celebrations. Holiland’s strategy helped position the brand as one that understands the emotional needs of pet owners​

The Future of Pet Marketing

As the pet economy continues to grow, brands are finding creative ways to connect with pet owners. Whether through influencer campaigns, special product launches, or pet-friendly events, companies are creating experiences that go far beyond the typical marketing strategies. As pets become more integrated into our lives, brands like Bawang Chaji, pidan, and Zoetis are leading the way, showing that the future of pet marketing is all about emotion, innovation, and celebration.

If you’re ready to create innovative marketing strategies that connect with pet owners, contact Digital Crew today. Let’s help your brand tap into the powerful bond between pets and their owners.